Ad campaign safe for schools, not TV
Rebecca Urban, The Australian, 23 October 2017
The latest TV ad to be rolled out by the anti-same-sex marriage lobby has been deemed unacceptable for general viewing, with the commercial television body declaring passages attributed to the controversial Safe Schools sexuality education program can be aired late in the evening only.
Free TV has advised the Coalition For Marriage that its latest commercial warrants an ‘‘MA’’ classification due to “depictions of implied sexual activity and verbal sexual references” and can air only after 8.30pm, or 9.30pm during a sports program or a film classified as ‘‘G’’ or ‘‘PG’’.
The 30-second commercial, which is due to air tonight and features footage of Safe Schools founder Roz Ward speaking at a same-sex marriage rally, includes passages from the Safe School-endorsed OMG I’m Trans and OMG I’m Queer resources, which are available from the Victorian Department of Education and also appear on the websites of some South Australian schools.
The passages include “penis-in-vagina sex is not the only sex and certainly not the ultimate sex,” and “it’s a total lie that all guys have dicks, that all girls have vaginas”, which appear on the screen as text.
The Coalition for Marriage tried to point out to Free TV’s commercial advice arm that the passages had been lifted directly from learning materials approved by various state governments and taught to students from Years 7 upwards. However, it was told the organisation was independent of governments and under the definitions of the Commercial Television Industry Code of Practice the material was not appropriate for viewing by minors. Coalition for Marriage spokesman Lyle Shelton said he was disappointed by Free TV’s stance given the topical nature of the advertisement.
“It is beyond belief that taxpayer-funded LGBTIQ sex and gender education materials openly made available to students of all ages are given an MA rating for television,” Mr Shelton said.
“The issue of these materials, of parents’ rights, and the direct relationship with changing the Marriage Act are there for all to see, and parents should beware.”
While the Coalition for Marriage has been heavily criticised for arguing that legalising same-sex marriage would lead to an extensive rollout of Safe Schools-style “radical” sexuality and gender diversity education programs in schools, Mr Shelton said evidence was mounting to support the supposition.
“Just this week we have seen footage of the British Prime Minister saying that after redefining marriage they would be pressing ahead with LGBTIQ and gender education in all British schools,” he said, referring to comments Theresa May made last week.
“The idea that all of these issues are unrelated is actually laughable.”
Free TV, the industry body representing Australia’s commercial free-to-air television licensees, was embroiled in controversy earlier this year when an ad celebrating Father’s Day was deemed “political” ahead of the same-sex marriage plebiscite.
That was criticised as “political correctness gone mad” by politicians, but Free TV blamed the ad’s creator, not-for-profit group Dads4Kids, for the ad not running, saying they were asked to add an identification tag declaring political content and refused to do so.